Embedded DVR

In most surveillance operations using a DVR, the commonly used method is to link the DVR card to a computer containing the software. This has serious limitations in the event of a virus attack or power failure, because the surveillance system could be thrown off gear. In order to overcome these problems, a new type of DVR called the “embedded DVR” has been launched.

The embedded DVR works with very little or no help from the computer. It is a plug and play meaning that installation is very easy and recording can start as soon as the device is installed. Embedded DVRs can support 4-16 cameras, and a television screen can be added for viewing live pictures. Embedded DVRs provide all the features that come with computer based DVR systems including network support options that allow you to share the recorded data. The motion of the camera can be controlled based on motion and playback and search option are also available.

Embedded DVRs can be programmed to record at specific times. With an alarm facility available, fast detection of any intrusion can be detected. On integration with a web server, remote audio/video monitoring and recording is facilitated. Data storage is usually in MPEG format. If there is a problem with storage, a back up plan is activated where by the data is written onto CD disks. Embedded DVRs also have remote storage facility meaning storage of information can be done at a location away from where the input device is located. This can minimize data pilferage or theft.

Embedded DVRs are now used extensively in the transport sector. Specially developed embedded DVRs have in built features like impact resistance, shock & and vibration resistance are now found in trucks, school and city buses, airport shuttles, cars, taxis, etc. These DVRs are compact and take inputs provided by camera located in different parts of the automobile. It can also provide the driver with a view of the road andor passengers at all times. In such a system, the storage device is often a replaceable hard disk drive. In some cases, a USB mobile hard disk enclosure is also provided. Use of DVRs in public and private transport devices can increase the security of passengers and cargo.

With enhanced emphasis on security, embedded DVRs have become an irreplaceable component of industrial and corporate security systems. In the near future, the embedded DVRs may find new applications many areas. The full potentials of this device are yet to be realized and it may not be a surprise to see them used by everyday people for everyday living.

Embedded DVR

In most surveillance operations using a DVR, the commonly used method is to link the DVR card to a computer containing the software. This has serious limitations in the event of a virus attack or power failure, because the surveillance system could have thrown off gear. In order to overcome these problems, a new type of DVR called the "embedded DVR" has been launched.

The embedded DVR works with very little or no help from the computer. It is a plug and play meaning that installation is very easy and recording can start as soon as the device is installed. Embedded DVRs can support 4-16 cameras, and a television screen can be added for viewing live pictures. Embedded DVRs provide all the features that come with computer based DVR systems including network support options that allow you to share the recorded data. The motion of the camera can be controlled based on motion and playback and search option are also available.

Embedded DVRs can be programmed to record at specific times. With an alarm facility available, fast detection of any intrusion can be detected. On integration with a web server, remote audio / video monitoring and recording is facilitated. Data storage is usually in MPEG format. If there is a problem with storage, a back up plan is activated where the data is written onto CD disks. Embedded DVRs also have remote storage facility meaning storage of information can be done at a location away from where the input device is located. This can minimize data pilferage or theft.

Embedded DVRs are now used extensively in the transport sector. Specifically developed embedded DVRs have in built features like impact resistance, shock & vibration resistance are now found in trucks, school and city buses, airport shuttles, cars, taxis, etc. These DVRs are compact and take inputs provided by camera located in different parts of the vehicle. It can also provide the driver with a view of the road and / or passengers at all times. In such a system, the storage device is often a replaceable hard disk drive. In some cases, a USB mobile hard disk enclosure is also provided. Use of DVRs in public and private transport devices can increase the security of passengers and cargo.

With enhanced emphasis on security, embedded DVRs have become an irreplaceable component of industrial and corporate security systems. In the near future, the embedded DVRs may find new applications many areas. The full potentials of this device are still to be realized and it may not be a surprise to see them used by everyday people for everyday living.

Digital Signage – Powerful and Flexible Ways to Market Your Business in Tough Times

You gain new clients, increase average spend, save on print costs, introduce an elevated level of energy and vitality, and increase your profits. You have to have a good reason not to use it. Whether you're a hotel, Boutique, Pharmacy, Leisure Center, Car Dealership, Restaurant, or Take-Away, providing clients with eye-catching messages and information is vital.

Time to join your fellow SMEs who are tapping into the power of digital signage to attract attention, boost sales and avoid the costs associated with static, non-digital methods for presenting menus and promotions. Discover as many others have, the real benefits, savings and increased sales that exist within those pixels.

Impulse buying behavior

Where you have a market dependent on impulse ie Boutiques, Restaurants and Take-a-ways to name a few, you've got it made. Impulse buying disruptions the normal decision-making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers' lives.

Good signage solutions are designed to trigger these impulses, by exposing promotional messages at the right place and at the right time – you simply nudge consumers' to spot that something that stirs a particular passion in them – which in turn leads them straight to your tills .

Raise your company's profile

Many SMEs also realize that not only do they generate a great Return on Investment (ROI). Sure, we know they're eye-catching and that they can easily tempt passer-by's with mouth-watering images or up-sell on impulse using carefully crafted messages using the power of motion and change.

But now those screens are also saving money in creating a modernizing effect; At a lower cost than undertaking major leasehold improvements ie an "eye-catching" 40 "digital screen integrated into the design of your shop front, on display to anyone walking past." Digital Signage can introduce an elevated Level of energy and vitality to any shop front, adding a fresh look to your business promises. A more "high-end" appearance, this is easily achievable by any small business with a vision and desire to stand out from its competitors.

Not only does this provide SMEs with a prime promotional space on any busy high street, it also raises their profile. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus are over; The age of digital marketing is upon us.

Opportunity to profit from advertising time

These systems can also be used as a tool to generate advertising revenue by promoting other businesses and services; By selling advertising time on your digital display to other local businesses.

Revenue generation by advertising local non-conflicting businesses; A big brand like Budweiser may not get excited about advertising on your one – two screens inside your shop, but the local hairdressers or plumbers around the corner might. And with the local community Newspapers circulation falling – similar local retailers would be wise to follow.

Digital Signage can be an active element in anyone's marketing, unlike those never-changing listings within local directories and printed banners / signs – which when you add all these up – can cost the average retailer a fortune over time, and with a hard to measure ROI.

In tough times, you have to change the way you do business, by stopping the drip of less viable products that provide limited value to you. Digital Signage delivers real and measurable benefits to SMEs – proven business benefits.

Digital Signage = Smart Expenditure

The rising use of digital signage by small and medium-sized companies can be attributed to many factors, falling equipment costs – a 50% drop in the price of LCD displays over the last five years has previously made expensive solutions a realistic proposition for SMEs – Increased awareness and a realization of the competitive advantage that can be gained are all positive drivers. Smart expenditure, on this type of technology provides SMEs with a real affordable advantage in tough times.

The following excerpt from an article "Small businesses should make their technology pay" from SMEWeb.com (the online resource for SMEs in the UK) acknowledges this competitive advantage:

"Digital signage is another area which has seen leaps of progress over the past few years. And far from being a luxury, these screens can save thoughtful costs and so offer fast ROI – particularly for customer-facing businesses. Increase market share is to ensure your customers have the information they need about your company and products at the point of purchase.

Nowadays digital signage is far more than an elaborate poster; Used correctly it can provide real-time data; Stimulate demand by offering further information surrounding and complementary to products such as recipes or alternatives. Already they are being used extensively in restaurants and hotels – for example, to promote special dishes and update menus without the printing costs and allied transport overheads.

Small businesses need to be more responsive and quick off the mark than their larger counterparts – there's no better way to do this than using a digital sign which can be updated, either from a central location or locally, to reflect changing situations.

These are just two examples of the way that making smart investments in technology can make a real difference to the effectiveness of a business today. The challenge, particularly for SMEs, is to know what is available and how to implement them for the best return.

The key is to find a solutions provider that can give reliable advice and has a good relationship with a vendor so they can give you the inside track on the development of the product in future.

Hopefully we are through the tunnel of recession. However, it's worth coming up for air and taking a look at what there is to help smaller businesses. Far from being mere window dressing, the new electronics equipment just emerging onto the market can actually make a difference. "Time to open your eyes to the opportunities that digital signage has to offer.

Innovative Advertising Displays

You need a solution that addresses the fast growing need for digital signage displays in areas within the public eye, providing an effective form of advertising, information, communication or entertainment – you really need to be exploiting this, now.

Your best course of action would be to select one with a built-in media player and scheduling software; Allowing for simple plug and play methods for updating content, making them extremely user-friendly. Unlike many of your fellow SMEs, you will not be exploited into having to pay out for annual software licenses.

Using our Plug and Play displays, you do not need a computer or DVD support as the display has a memory card reader built-in. Simply insert an SD / CF Memory Card and power on. The screen automatically starts playing the images, video and music that are loaded onto the card.

You can easily set the position order and interval time (Breakfast, Lunch Hour Specials and Evening Dining) of each slide giving you complete control over every aspect of your digital signage – take a glimpse as to how easy our software is at Scheduling your playlists. The screen has a memory card locker to protect the memory card from public access. A wall mount also comes with the screen, so you can fix the screen on the wall without extra cost. Professional installation can be provided which also includes a walk-through of the product and its features.

Commercial grade displays are different from that of a TV purchased from your local electronic shop – these displays are more robust and rated to show content for more total hours, fit for purpose. All displays are designed for 24/7 use and have special LCD panels so that the color does not fade over time, as it would with other LCD panels found in TVs and PC monitors.

Their sleek, elegant tempered glass styling, ability to be in constant use (more energy-efficient) and wide viewing angle means that they offer many advantages over using home TVs for commercial display. As well as these benefits the Digital Advertising displays are also brighter than home TVs and have no buttons or controls on show. By placing a TV in a business environment, you typically lose or limit its warranty.

Additionally they can be easily networked or wirelessly connected to a PC for more frequent updates and even up to the minute RSS feeds.

Digital signage can be one of the most effective shopper marketing technologies in use in retail today; It can deliver the right message to the right place, at the right time, and in the right format; It has the power to impact sales, build brands and improve the customers' experience.

Cost of content and who controls it

There are companies that are claiming to be creators of Digital Signage, where the opposite being, there just jumping into the industry simply because it's hot. And with the analysts promising 33 percent or higher growth this year; This creates plenty of scope for others to follow.

One of their more noticeable mistakes, being content creation, an issue for these resellers, which in turn becomes an issue for their clients – these companies are simply not adept to creating interesting visual content – let alone the need and importance of refreshing content.

These companies often try to sell you expensive digital campaigns with their products – it should be noted that most of these content deals are just simple PowerPoint presentations that can be made by anyone with little experience. Alternately, most will provide you with contact numbers to very expensive Design Agencies that they have formed partnerships with – all this can be a real put-off for SMEs.

As an SME, you will want to cut costs when it comes to Digital Signage Content, so using in-house resources instead of giving the business to an outside supplier is one sure way of cutting costs. Most of us, have PowerPoint installed on our computers, and with powerful editing features such as adding videos, pictures and animations, you would be crazy not to use it for creating your own Digital Signage Content.

Integrating existing content such as logos, images, animations and video will be less time-consuming and inexpensive – this also ensures compliance with your existing image, listed by your company. Many SMEs may have internal / external marketing, printing and web design departments – these are great places to look for existing assets. Inevitable though, new content will obviously be required at some point in time.

Many providers and brands that may be part of your on-going promotions can also provide these assets. Existing logos and graphics can be retouched and animated, to provide a more dynamic and contemporary look. There is no reason why an SME can not produce and deliver a broadcast-quality experience to their clients, using in-house resources.

Small businesses in particular need to control the cost of content, to make their investment in a Digital Signage System, worthwhile. Therefore, when considering your Digital Signage Partner, it is best to choose a provider that will consider your size, budget and needs – one that specializes in designing low-cost media and content for SMEs.

A knowledgeable partner that has the time and desire to provide you with that one-to-one attention, dedicated to the highest level of customer satisfaction and service – walking you through every step of the specification and implementation process; Focusing on three things: improving sales, reducing costs and improving customer relations. A Digital Signage Partner with, a good proposal at good cost.

Race, Ethnicity, and Participation in Leisure Activities

In "Gender and Leisure" by Susan Shaw and "Ethnicity, Race, and Leisure" by James H. Gramann and Maria T. Allison, the authors describe major ways in which race, ethnicity, and gender influence access and participation in recreation and leisure .

While distinctions of gender are fairly clear in examining the differences between males and females, despite the emergence of a transgendered community, a key difficulty in assessing the impact of race and ethnicity is the way these are defined. That's because of a growing multicultural society in the US, Europe, the UK and Canada, which are blurring traditional and ethnic distinctions. But, putting those difficulties aside, this article first discusses the influence of gender and then of race and ethnicity.

As Shaw points out, there are three main ways in which gender has influenced leisure – in terms of activity participation, the gendered nature of leisure constitutions, and through gendered outcomes of leisure. The activity approach has shown that a number of activities are stereotyped according to gender, and that there have been differences in "opportunities, experiences, and a time for leisure." For example, as can be readily observed by anyone who goes to a sports event or visits museums, art galleries, and public lectures, as confirmed by the research, there is a greater participation by men in "sports and physical activities" and by women In "arts and cultural activities." Then, too, there is a gendered nature to passive leisure, which affects the books, magazines, and film men and women read and view, as well as the hobbies and crafts they participate in. While Shaw notes that little research has examined these differences, these distinctions based on gender can already be seen in the way marketers target certain types of books, such as those on self-help and relationships to women, and those on sports and business to men . Similarly, films dealing with romance and relationships are targeted to women, and films featuring adventure and action to men.

Also, confirming what has been evident to the general public, in modern industrialized societies, men have generally had more time to participate in leisure activities, because of what sociologist Arlie Hochschild, who I studied with at UC Berkeley, calls the "second shift. " This is because working and married women have generally taken on most of the household and childcare chores at home, so they not only have participated in the paid work, but when they come home, they work again. Meanwhile, since they have been less engaged than women in the household, the men get to enjoy additional leisure time, thanks to their women partners.

However, these studies cited by Shaw about women having less leisure time were done in the 1980s and 1990s. In recent years, this distinction between the leisure time for men and women seems to be changing, according to the popular media, in that men are more importantly involved in splitting up the housework and parenting. This shift is even reflected in the popular media, where the men end up with the kids and learn to enjoy being dads, such as Once Fallen. At the same time, successful women workers are hiring nannies to do the housework and care for their kids and even hiring surrogates to birth them.

As for constraints, these differently affect the opportunities men and women have for leisure. For example, the 1980s and 1990s research cited has shown that women are more constrained than men because of household obligations and family commitments, and because they feel a social obligation due to the "ethic of care," where women may feel an obligation to care For others, so they feel less free to enjoy leisure for themselves. Then, too, women may feel constrained from participating in certain types of activities, because of their fear of violence (such as in boxing and wrestling) or their concern with their body image (such as in swimming), while men may resist participating in Activities that seem too feminine and threaten them masculinity (such as ballet).

When it comes to race and ethnicity, it is more complicated to measure either participation or constitutions, because of the problems in classifying people by race or ethnicity. These classification problems have occurred because of ethnic and racial diversity and multiculturalism, so the old census racial classifications are breaking down, as pointed out by Gramann and Allison. But those complications aside, much of the research has focused on the different ways that different ethnic and racial groups participate in outdoor recreation, and the results have indicated that Whites tend to participate more in these activities than minority group members. While one reason that many minority group members do not participate is due to their marginal position in society, wheree they have a lower income and can not afford to participate, have poor transportation, or fear discrimination, another factor may be cultural differences. Certainly, marginality could be a factor for those with limited incomes, when they have to pay substantial amounts to participate in leisure activities that are mostly participating in by Whites, such as going to dinners in expensive restaurants or paying entry fees for theater and other cultural Events.

But another key factor, apart from income and social class is that the members of racial and ethnic groups may have their own "culturally based value system, norms, and leisure socialization patterns," so they have different interests. An example of this can be seen in areas of ethnic concentration, such as Oakland, where there is a Chinatown in the downtown area, African-American areas in Western and East Oakland, and Latin-American areas in the Fruitvale district. In each area, there are different types of activities that appeal to those in the ethnic groups in the area, such as the dragon boat races of the Chinese, the Kwanza celebration of the African-Americans, and the Day of the Dead celebration of Mexican -Americans. Also, members of the different groups may like reading books and magazines as well as viewing films that feature their own racial or cultural group, whereas Whites are less likely to be interested in these culturally-based types of entertainment. As Gramann and Allison point out, such racially and ethnic based choices of leisure may occur because they are "expressions of culture" or they may be an indication of "selective acculturation". Then too, these culturally-based forms of leisure could be examples of "ethnic boundary maintenance," where individuals individuals chose to engage in certain activities to highlight their ethnic differences, such as when Native Americans have pow-wows around the country to celebrate their tribal Identities.